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Bye Blue Light

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Field

D2C Ecommerce

Location

St. Louis, Missouri

About

Bye Blue Light provides direct to consumer elite eye protection by using blue light blocking technology with fashion forward frames. They also provide fully customizable frames for collegiate Esports teams.

Scope

Web Design & Development Ecommerce

Platforms

Shopify

Project Overview

Redesigning Bye Blue Light’s website came with its share of challenges, each presenting an opportunity for innovation. The outdated design failed to engage visitors and didn’t reflect Bye Blue Light’s innovative edge, leading to low conversion rates. Limited customization options hindered the offering of personalized frames for collegiate Esports teams, impacting competitiveness. Communicating the benefits of blue light blocking technology while maintaining a seamless shopping experience demanded strategic content organization. Integrating specialized features, like the Esports frame customization tool, with Shopify’s platform required meticulous planning. In a crowded market, standing out necessitated a distinctive online branding and user experience strategy. Despite hurdles, our team’s determination and creativity drove a transformative overhaul of Bye Blue Light’s digital storefront.

Pixel + Code Solutions

In tackling Bye Blue Light’s challenges, we implemented solutions to elevate their online presence and user experience. Firstly, a comprehensive redesign embraced modern design principles, showcasing their innovation and style. Secondly, advanced customization tools were integrated, empowering customers to personalize frames for collegiate Esports teams, fostering deeper engagement. Thirdly, we streamlined product information presentation, ensuring easy access to relevant details while maintaining a seamless browsing experience. Fourthly, specialized features, such as the Esports frame customization tool, were seamlessly integrated with Shopify’s platform, enhancing customer satisfaction. Lastly, a distinctive online branding strategy highlighted Bye Blue Light’s unique value proposition, resonating with target audiences and setting them apart in the competitive market landscape.