Your website is often the first place a new client or customer will interact with your business, so it’s important to make a good first impression. Here are five things every website needs to do in order to create a positive and memorable experience for visitors:
- Have a clear offer above the fold
Your offer should be visible right away on the homepage, so the user doesn’t have to spend time and effort searching to find it. The space above the fold is key because it is the first thing the user sees. You want to position yourself as a leader in your industry who can assist your clients and solve their problems.
- Have an obvious calls to action
Many people may visit your website, but you want more than just site views — you want leads and sales. The call to action (CTA) prompts users to take the next step after browsing your website. The CTA can lead to a contact form, a calendar meeting, a free download, a subscription, or some internal page of your website. Choosing a straightforward CTA increases the likelihood that the user will contact you and eventually purchase your product or service.
- Use high-quality photos
People are highly visual and we connect with images of other people. When you have high-quality photos on your website, it establishes a sense of trust and credibility with the user. It can be tempting to use free image sites like Pexels or Unsplash to find website images or to try and use photos you have taken yourself. When it comes to visuals, it’s best to invest in high-quality images that will make a lasting impression.
- Break down your products or services in a bite-sized way
Your primary goal is to connect with the user by explaining how your offer will benefit them and solve their problem. When the user feels understood, they will want to learn more about your products or services. Your copy should be succinct and informative, and clearly explain what you do.
- Use clear messaging
It’s important to know your brand and communicate about it with consistent and clear copy. Don’t overcomplicate the content on your website. Users typically skim when they read websites, so it’s important to write in concise paragraphs and break up text with descriptive headers and divided sections.